At Logic of English, we are driven by a mission to change how reading is taught for all students.  Our curriculum is designed to teach reading, writing, spelling, phonics, and grammar to students of all ages in a fun, logical, systematic, and approachable way.  Based on the Orton-Gillingham method, pur products unveil the reasons for English spellings and provide educators and parents with answers to their students’ questions about why words are spelled and read the way they are. We combine the science of reading with the joy of learning!

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Logic of English

Logic of English's headquarters in Rochester, United States

Denise Eide

Shelby Herndon

Paul Kampe

Ethan Calvert

Brianna Virden

The Creative Team at Logic of English is responsible for developing and maintaining the visual and content-related aspects of our educational products and marketing materials. This includes designing engaging curriculum visuals, editing and refining educational content, ensuring brand consistency, enhancing user experience, and crafting compelling content that communicates our mission and product benefits effectively.

Creative Team

The Leadership Team at Logic of English, consisting of the Principal Systems Architect, Founder, President & CEO, and Chief Financial Officer, is responsible for setting the strategic vision, overseeing the development and implementation of the company's curriculum, managing financial performance, and driving innovation in educational products. They ensure alignment with the mission to transform reading education while fostering a culture of joy and systematic learning.

Leadership Team

This department manages employee relations, including hiring, training, and support for personnel.

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Logic of English

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Teams

Creative Team

Leadership Team

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Logic of English

Org chart

Teams

Creative Team

Leadership Team

Human Resources

Offices

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