Hanes Brands Australasia has come a long way from manufacturing Dunlop bicycle tyres in 1893. Known as Pacific Brands prior to the acquisition in July 2016 by the American multinational Hanes Brands Inc, today we are famous for our portfolio of truly iconic brands, including Bonds, Champion, Sheridan and Berlei and many more.

Retail

Hanes Brands Australasia

Tanya Deans

Kelly Cashman

David Ellis

Sheree Maguire

Sarah McLaren

Tom Dalianis

Joanne Higham

Ian Skinner

Mark Darmanin

Thanasi Athanasiou

Andrew Seargeant

Sandra Blackburn

Emily Small

This department oversees operational performance and strategic direction across various geographic areas.

Regional Management

This department focuses on managing and optimizing sales processes, performance, and strategies across various locations.

Sales Operations

The Operations and Quality Team at Hanes Brands Australasia plays a crucial role in ensuring the efficient production and distribution of the company’s iconic brands. This team is responsible for streamlining retail operations, managing supply chain logistics, and overseeing quality assurance processes to maintain high standards across products. By coordinating between various functions, they optimize product development and enhance overall operational effectiveness, contributing to the company’s commitment to quality and customer satisfaction.

Operations and Quality Team

The Design and Creative Team at Hanes Brands Australasia is responsible for conceptualizing and executing innovative designs that enhance the visual identity and product offerings of their iconic brands. This multidisciplinary team, which includes user experience designers, graphic designers, and specialized product designers, collaborates to create compelling merchandise, engaging visuals, and user-friendly interfaces that resonate with customers and elevate the brand experience. Their work spans various categories, including apparel, accessories, and digital platforms, ensuring cohesive and impactful design solutions.

Design and Creative Team

The Sales and Marketing Team at Hanes Brands Australasia is responsible for driving brand awareness and sales growth across its iconic portfolio, including Bonds and Champion. This team develops marketing strategies, manages relationships with key accounts, analyzes consumer insights, and coordinates sales efforts to optimize revenue. The collaborative effort among roles such as brand managers, sales managers, and consumer insights specialists ensures that products resonate with customers and achieve market success.

Sales and Marketing Team

The Technical Team at Hanes Brands Australasia is responsible for ensuring the seamless integration and optimization of technology within the company's eCommerce operations. This team analyzes business requirements, develops and supports software solutions, and leverages data analytics to drive informed decision-making. Their expertise in platforms like Magento and Power BI enables the team to enhance user experience and operational efficiency, supporting the overall growth of iconic brands under the Hanes umbrella.

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Hanes Brands Australasia

Org chart

Teams

Regional Management

Sales Operations

Operations and Quality Team

Design and Creative Team

Sales and Marketing Team

Technical Team

Offices

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Hanes Brands Australasia

Org chart

Teams

Regional Management

Sales Operations

Operations and Quality Team

Design and Creative Team

Sales and Marketing Team

Technical Team

Offices

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