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Sara Logel is a Senior Manager in Consulting Services at UserTesting, where management of a team of research consultants focuses on advancing experience research for clients. Previously, Sara served in various senior roles including Senior Staff Experience Research Consultant and Lead Experience Research Consultant at UserZoom, contributing to user experience research across EMEA and North America. At GutCheck, Sara worked as a Senior Research Strategist, facilitating research planning sessions for major clients like Google and McDonald's, while leading a research team to ensure quality and cohesiveness in findings. Earlier roles included Market Research Analyst at the North American Retail Hardware Association and marketing-related positions at Butler Business Consulting Group and h.h. gregg. Sara holds a Bachelor of Science in Marketing from Butler University and additional degrees in Marketing and Spanish from Universidad de Almería, complemented by coursework at Stanford Continuing Studies.