João Ribeiro is a seasoned professional with extensive experience in demand generation and growth strategies across various industries. Currently serving as VP of Demand Generation at Usercentrics since March 2024, João plays a key role in the global expansion of Usercentrics and Cookiebot. Additionally, João advises Indie Campers and is an angel investor in Intuitivo, an EdTech startup recognized at the 2024 Web Summit Pitch Competition. João's prior tenure at Google from July 2021 to March 2024 included leadership as Country Sales Lead for the Portuguese market, contributing to double-digit growth in the ad business. Previous roles also encompass advisory positions in finance and health tech startups, as well as leadership in marketing and growth for B2B SaaS companies. João holds various educational credentials from prestigious institutions, including HEC Paris and the Wharton School, capitalizing on a robust background in business, entrepreneurship, and management.
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