Carolina Santos is a skilled digital marketing professional currently serving as a PPC - Paid Social Marketer at Usercentrics since November 2024. With extensive experience as a freelancer since January 2017, Carolina has held leadership roles including Head of Media at Wyperformance from August 2021 to November 2024, where management of a media team and development of strategic media plans were key responsibilities. Prior roles include Growth Marketing Manager at Páginas Amarelas, where user acquisition campaigns and SEO strategies contributed to client growth, and Digital Performance Manager at Havas Media Group, focused on Google Ads and campaign management. Carolina also possesses a Master's degree in Management and Entrepreneurship from the Lisbon Institute of Accounting and Administration, complemented by a digital marketing certification from FLAG.
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