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Sam Fischer

CEO And Managing Director

Sam Fischer commenced as Chief Executive Officer and Managing Director of Treasury Wine Estates in October 2025.

Sam joined TWE from Lion Group where he was the Chief Executive Officer. Prior to that he was President Asia Pacific and Global Travel at Diageo and a member of the Global Diageo Executive Committee. Prior to Diageo, he spent 15 years with Colgate-Palmolive starting in Australia and moving on to hold senior commercial roles working across several markets in Europe and Asia. He was also a Non-Executive Director with the Burberry Group.

Sam brings 30 years of global leadership experience, deep expertise in alcohol beverages and FMCG businesses and a strong track record in driving business growth.

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