Nikilah Vani Prabu is a seasoned marketing professional with extensive experience in CRM and lifecycle marketing. Currently serving as Senior Manager of Lifecycle Marketing at SimplePractice, Nikilah has previously held senior roles at NerdWallet, StubHub, and TripAdvisor, among others. Notable accomplishments include the establishment of efficient cross-functional processes at NerdWallet, leading a CRM transformation project at StubHub that enhanced email productivity by 26%, and automating email campaigns at TripAdvisor that saved over 100 hours monthly. Nikilah's technical expertise is backed by a Bachelor of Engineering in Computer Science from Manonmaniam Sundaranar University, showcasing a strong foundation in both marketing strategy and data management.
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