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Adam Larson, M.A. in Experimental Psychology, is a Research and Insights Architect specializing in human factors and mixed methods research. They have held significant roles across various organizations, including Staff UX Researcher at ServiceNow, where they lead customer research initiatives and collaborate with cross-functional teams. Adam has previously worked as a Quantitative User Experience Analyst at Creative Circle and a Publisher/Audience Research Analyst at Jumpstart Automotive Group, where they transformed advertising strategies through data-driven insights. With a strong foundation in psychology from San Jose State University and the University of Maryland University College, Adam continues to advance user experience research methodologies in the tech industry.