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Andrew Watson is an accomplished marketing and customer experience leader with extensive experience in various senior roles across notable organizations. Currently serving as SVP of Marketing, Lifecycle, and Customer Experience at Progressive Leasing, Andrew spearheads a team focused on consumer financial empowerment for a $2B enterprise. Previously, as Vice President at ASSURANCE IQ, Andrew improved high-value customer experiences and developed an insights framework to enhance digital interactions. At Ancestry, Andrew led the global CRM and experience strategy, driving revenue targets. Other key roles include Director of Customer Experience Marketing at Vivint Smart Home, where Andrew cultivated customer engagement initiatives, and Vice President of Marketing at inthinc, where Andrew successfully doubled gross revenue. With foundational experience at Adobe, ADP Benefit Services, and strong educational credentials including a Bachelor's degree from Brigham Young University and an MBA from Utah State University, Andrew Watson brings valuable expertise in lifecycle marketing and customer experience strategy.