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Orion Hand is a seasoned marketing professional with over two decades of experience in digital marketing and e-commerce across the beauty industry. Currently serving as Vice President of Digital Marketing at John Paul Mitchell Systems since January 2012, Orion has previously held key positions including Director of Marketing and Online at Stila Cosmetics, where strategies for customer acquisition and retention were developed, and Senior Manager of E-commerce & Direct Marketing at Smashbox Cosmetics, focusing on enhancing brand presentation and consumer experience. Prior to these roles, Orion led marketing efforts at Leon Max // Maxstudio.com, where corporate brand marketing and the launch of the initial online e-commerce presence were directed.