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Michael Arbini serves as the Director of Enterprise Marketing for North America at Medidata Solutions, an industry leader in life sciences technology. With a robust background in commercial marketing and strategic leadership, Michael has held notable positions such as Head of Commercial Marketing at Evidation Health and Director of Marketing & Communications at Sterling, where expertise in go-to-market strategies and brand awareness was developed. Prior roles include Director of Global Marketing and Communications at Polaris/IQVIA, managing director at rB&e Marketing, and Director of Marketing and Communications at Micato Safaris. Michael's career in marketing, initiated with the founding of rB&e Marketing, is complemented by a Bachelor of Journalism from the University of Missouri-Columbia.