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Michaela Hráčková Pyšňáková is a Senior UX Researcher at Make since November 2022, bringing extensive experience in user experience research across various industries. Previously, Michaela served as UX & Strategic Research Lead at Ford Motor Company, where responsibilities included leading comprehensive UX research initiatives for productivity software and shaping product road maps. Prior roles at Google involved conducting longitudinal studies on the impact of COVID-19 on small business advertisers, while earlier positions included internships and research roles at Kiva, Medallia, and the Center for Social Marketing, contributing to qualitative research and data analysis. Michaela also co-founded the Center for Social Marketing and has held multiple research-focused positions throughout their career, including work at Omnicom Media Group and GfK. Academic qualifications include a PhD in Sociology from Masaryk University and further studies at Stanford University.