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Matteo Perretta serves as the Senior Director of Revenue Enablement at Loopio, where responsibilities include leading the strategy and execution of scalable enablement programs for the go-to-market organization. Previously, Matteo held the position of Senior Director GTM Enablement at Procurify, driving team growth and achieving financial targets while collaborating with cross-functional teams. As Global Director Sales Enablement Strategy at Salesforce, Matteo oversaw a team supporting 1,100 sales professionals in developing go-to-market messaging and skills. Additional experience includes roles at Cision, where strategic sales enablement processes were implemented, and various positions at TELUS, focusing on enhancing sales effectiveness. Matteo's education includes a diploma in Public Relations and certificates in Outbound Telemarketing and Quality Customer Service from Humber College.