Cody Sparks is a seasoned design professional with extensive experience in user-centered design and branding across various industries. Currently serving as UX Lead at Hitachi Solutions America since April 2021, responsibilities include aligning business goals with user research and data-driven solutions. Previous roles include Associate Art Director at 9Rooftops Marketing, where Cody focused on branding and digital content for the State of South Carolina Parks, Recreation & Tourism, and Art Director at Sales Benchmark Index, optimizing visual communication for major brands. Additional experience encompasses roles at BFG Agency, CashBack Corporation, and various freelancing positions, showcasing proficiency in print design, web design, mobile application design, and motion graphics. Cody holds a degree in Visual Communications with a focus on Graphic Design from Ball State University.
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