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Gustavo Adolfo Pérez-Fernández is the Senior VP of Sales & Account Management at BlueCross BlueShield of Puerto Rico, where they specialize in risk evaluation, strategic business planning, and financial management. Previously, they served as the Executive Sales Director at American Health Medicare from 2011 to 2012 and as the Sales & Marketing Director at First Medical Health Plan, Inc from 2005 to 2010. Since 2012, they have cultivated expertise in physician and hospital relationships, alliance building, and high-growth environments at Triple-S.