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Daphne Jaeschke is an award-winning operational leader passionate about building commercially attractive brands and driving growth. Currently serving as the Market Director for Nordics at Frida, Daphne has previously held pivotal roles, including Head of Brand and Category at Inika Superfoods and co-founder of Simris Alg, where they developed the Simris® brand. Their work has garnered global attention, with features in prominent media outlets like Vogue US and The New York Times. Daphne holds a Master of Science degree from Stockholm University and has a proven track record in full-funnel marketing, digital growth, and strategic company leadership.