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Lars With is currently the Market Director North Europe at KIND, having previously served as General Manager of Mars Norway and held various leadership roles within Mars, including Field Effectiveness Manager and Market Director for multiple regions. Lars's career in consumer goods includes experience as a National Account Manager at Bonaventura Sales AS and a consultant at Nigel Wright Group, focusing on retail and FMCG sectors. They began their professional journey in retail management at Hydro Texaco during high school. Lars is currently pursuing degrees in Financial Economics and Strategic Management at École Supérieure de Gestion Paris and a Bachelor of Science in Economics and Business Administration at BI Norwegian Business School.