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Kaushik Jayaram, MBA, PhD, is a growth and experimentation leader specializing in commercial data science, pricing strategy, and A/B testing. Currently a Principal Data Scientist and Senior Manager at Flutter Entertainment, Kaushik leverages expertise in data science and economics to identify profitable B2C pricing opportunities. Previous roles include Data Science Manager at Simon-Kucher & Partners and Marketing Instructor at the University of Georgia. Kaushik earned a PhD in Marketing from the University of Georgia and holds an MBA from Washington University in St. Louis.