Xavier Royaux is a seasoned marketing executive with extensive experience across various industries. Currently serving as the PDG at EXKi since December 2025, Xavier previously held the position of Chief Marketing Officer for Sofitel, MGallery & Emblems at Accor from February 2024 to December 2025. As Senior Vice President CMO at McDonald's from May 2010 to December 2023, Xavier contributed significantly to strategic planning and key digital transformation and CSR initiatives as part of the executive committee. Before McDonald's, Xavier held leadership roles including General Director at BETC and Deputy General Director at Saatchi & Saatchi, providing strategic communication advice to notable clients. Xavier began a career in communication strategy with key roles at JEAN & MONTMARIN S.A. and Dassas, following an academic background in marketing from the Ecole supérieure de Commerce d'Amiens Picardie and preparatory studies at Prepa HEC Madeleine Danielou.
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