Isabelle Jacques is an accomplished marketing professional with extensive experience in integrated marketing campaigns and content strategy, particularly within the travel and outdoor sectors. Currently serving as Manager of Marketing Performance and Insights at Destination Canada since October 2015, Isabelle has led successful campaigns in the Asia-Pacific and Canadian markets, receiving the 2021 Employee Award of Excellence. Previous roles include managing content marketing campaigns for the US and Mexico, where Isabelle developed successful brand partnerships and produced award-winning podcasts. Isabelle's earlier experience features significant contributions to organizations such as Bell Racing International, Bank of Canada, and Olympic Broadcasting Services Vancouver, highlighting a strong background in communications, stakeholder engagement, and social media strategy. An academic graduate from Simon Fraser University with a BA in Communication, Isabelle combines strategic thinking with a passion for community building and brand development.