Destination Canada (formerly Canadian Tourism Commission) is Canada’s national tourism marketing organization. A federal Crown Corporation, we lead the Canadian tourism industry, alongside federal and provincial governments and private-sector partners, in marketing Canada around the world. 

We passionately believe that Canada is a place where travellers can create their own unique and extraordinary personal experiences. Canada’s stunning natural scenery, its vibrant cities, its geography built for memorable personal journeys and, above all, its people, are building blocks in great travel stories.

Travel & Leisure

Destination Canada

Destination Canada's headquarters in Vancouver, Canada

Marsha Walden

Gloria Loree

Luciana Magliocco

Gracen Chungath

Cphr Richard Gagnon

Li Wei

Margot Spence

Joanna Mukai Cpa, Ca

Meaghan Ferrigno

The Marketing and Communications team at Destination Canada is responsible for promoting Canada as a premier travel destination globally. They develop and execute strategic marketing campaigns, manage brand engagement and media relations, and analyze digital marketing performance. Through storytelling and stakeholder outreach, they aim to highlight Canada's unique travel experiences and foster a strong, appealing national brand to attract international tourists.

Marketing and Communications

The Data and Analytics team at Destination Canada focuses on harnessing data to provide actionable insights and intelligence that drive marketing strategies and tourism development initiatives. This team collects, analyzes, and interprets market, consumer, and industry data to support informed decision-making. Their goal is to enhance the effectiveness of tourism marketing campaigns and optimize destination development, ensuring Canada remains a top travel destination globally.

Data and Analytics

The Business Events and Partnerships team at Destination Canada is responsible for fostering strategic relationships with Destination Marketing Organizations (DMOs), aviation partners, and other key stakeholders to enhance and promote Canada's appeal as a premier destination for business events. They manage business development initiatives, coordinate major trade shows, and plan global partnerships to drive tourism growth. The team also engages with government entities and industry bodies to align efforts and strategies, ensuring a cohesive and impactful approach to marketing Canada’s diverse and attractive offerings.

Business Events and Partnerships

The Financial Management and Planning team at Destination Canada ensures robust financial health and operational efficiency of the organization. They manage budgeting, financial analysis, reporting, and regulatory compliance. This team provides strategic financial insights and planning to support effective allocation of resources, ensuring the successful execution of Destination Canada's tourism marketing missions globally.

Financial Management and Planning

The Leadership Team at Destination Canada spearheads the strategic direction and overall management of the organization. This multidisciplinary team, comprising key executive roles such as the President & CEO, Senior Vice President, CFO and CDAO, and Vice President Global Marketing, works collaboratively to drive tourism growth, foster partnerships, and ensure financial and operational excellence. They lead initiatives to market Canada globally, harnessing analytics, fostering talent and culture, and addressing regional dynamics, thereby boosting the nation’s tourism sector.

Leadership Team

The Executive Team at Destination Canada is responsible for steering the strategic direction of the organization, ensuring alignment with national tourism goals, and overseeing various key functions such as data and digital innovation, IT and cybersecurity, industry partnerships, talent and corporate services, and regional operations in the Asia Pacific. This team collaborates with federal and provincial governments, as well as private-sector partners, to promote and market Canada as a premier travel destination worldwide.

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Destination Canada

Org chart

Teams

Marketing and Communications

Data and Analytics

Business Events and Partnerships

Financial Management and Planning

Leadership Team

Executive Team

Offices

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Destination Canada

Org chart

Teams

Marketing and Communications

Data and Analytics

Business Events and Partnerships

Financial Management and Planning

Leadership Team

Executive Team

Offices

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