PERSONE OLTRE LE COSE.
Conad è una storia fatta di imprenditori, commercianti, clienti e comunità.
Un lungo viaggio che inizia nella metà degli anni ’60: nel 1962 nasce a Bologna il Consorzio Nazionale Dettaglianti, una società cooperativa a responsabilità limitata costituita da 14 gruppi d’acquisto e 420 soci dettaglianti. 
Conad rappresenta un’azienda che ha sempre promosso l’associazionismo, modello che ancora oggi è il tratto distintivo nel panorama della grande distribuzione.
Il nostro successo è anche quello raggiunto grazie imprenditori che hanno scelto liberamente di mettersi assieme nella consapevolezza del ruolo centrale della persona, delle sue ambizioni e dell’importanza di valorizzarne le potenzialità. 
La nostra offerta nasce dal nostro costante ascolto della comunità con la quale, attraverso la nostra prossimità al territorio, dialoghiamo ogni giorno per conoscerne le esigenze e i bisogni.
6 cooperative, 2.300 soci e i 3.174 punti vendita: questa è Conad oggi.
Un’azienda che da sempre mette in primo piano le persone, oltre le cose.

Food & Beverage

Grocery

Retail

Conad

Francesco Pugliese

Francesco Cicognola

Francesco Avanzini

Matteo Capelli

Leonardo Guaragna

Gigliola Pirovano

Ilaria Rubinetti

The Marketing and Communications team at Conad is responsible for developing and implementing strategies that enhance brand visibility and foster engagement with local communities. By analyzing market trends and customer needs, the team creates targeted campaigns across various channels, including social media and direct marketing. Their efforts aim to reinforce Conad's commitment to customer relationships and community involvement, ensuring that the voice of the brand resonates effectively with its audience.

Marketing and Communications

The Category Management team at Conad is responsible for optimizing product assortments and pricing strategies across various categories to meet customer needs and enhance sales performance. By closely analyzing market trends and consumer preferences, team members collaborate with suppliers and internal stakeholders to curate a competitive and appealing product selection that aligns with the company's community-focused values. Their efforts ensure that Conad remains responsive to the local market while driving overall growth and customer satisfaction.

Category Management

The Ecommerce and Digital Marketing team at Conad focuses on enhancing the online shopping experience and promoting digital engagement. They strategize and implement e-commerce initiatives, manage digital marketing campaigns, and leverage innovative technologies to connect with customers. By listening to community needs, this team ensures that Conad’s digital offerings align with consumer expectations and foster greater accessibility to its extensive product selection.

Ecommerce and Digital Marketing

The Leadership Team at Conad is responsible for setting the strategic direction of the company, fostering a culture that prioritizes community engagement and individual growth. Comprising the CEO, Chief Category Officer, CIO, and Chief Financial Officer, the team collaborates to drive operational excellence, enhance customer experiences, and ensure financial sustainability while remaining deeply connected to the needs of local communities. Their collective expertise helps to uphold Conad's values, supporting its mission of prioritizing people over products.

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Conad

Org chart

Teams

Marketing and Communications

Category Management

Ecommerce and Digital Marketing

Leadership Team

Offices

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Conad

Org chart

Teams

Marketing and Communications

Category Management

Ecommerce and Digital Marketing

Leadership Team

Offices

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