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Cuc Pham is the Managing Director at Digital Works Network, where they have been operating since 2009, setting strategies and managing the company with a focus on sales. Prior to this role, they served as a Marketing & Creative Strategic Planner at Batesasia from 2004 to 2009, contributing to the development of leading brands. Cuc began their career as General Secretary at the Thai Business Association in Vietnam and has also worked extensively in account management and copywriting at FCB Direct. They hold a Bachelor of Arts from the National University of HCMC, specializing in the study of Southeast Asia economy and culture.