Central Retail Corporation Public Company Limited (“the Company” or “Central Retail”) is the leading multi-format and multi-category retailing platform in Thailand. Central Retail is also growing internationally, securing leadership status in Italy, and becoming one of the leaders in Vietnam.

Retail

Central Retail

Central Retail's headquarters in Bangkok City, Thailand

Yol Phokasub

Mohamed Rahmoune

Rvisra Chirathivat

Dalin Kongseri Cfa

Ricardo Boarotto

Alison Muyard

Philippe Rossetti

Punthip Anunta-Unnop

Antonio de Sousa

Anh Nguyen Ngoc

Laurent Piazza

The Leadership Team at Central Retail drives the strategic vision and operational excellence of the company across multiple retail formats and markets. Comprising senior executives from diverse functions, the team focuses on enhancing customer experience, fostering digital transformation, and expanding international growth, particularly in Thailand, Italy, and Vietnam. They are instrumental in aligning corporate strategy with innovative initiatives to maintain Central Retail's leadership position in the competitive retail landscape.

Leadership Team

The Marketing and Brand Management team at Central Retail spearheads the development and execution of integrated marketing strategies to enhance brand visibility and drive consumer engagement across multiple retail formats. This team works collaboratively to optimize digital marketing initiatives, manage brand portfolios, and implement omnichannel merchandising strategies, ensuring a cohesive brand experience that resonates with customers both in Thailand and internationally. Additionally, they focus on leveraging customer insights to enhance brand communication and build long-lasting relationships with consumers.

Marketing and Brand Management

The E-commerce and Online Operations team at Central Retail drives the company's online retail strategy by optimizing digital platforms and enhancing customer experience. They focus on integrating omnichannel initiatives, managing online campaigns, and ensuring seamless online operations to support sales growth and customer engagement across various markets. Additionally, the team leverages customer feedback to continuously improve service offerings and align with market trends.

E-commerce and Online Operations

The Data and Analytics team at Central Retail leverages advanced analytics and data science to drive strategic decision-making and enhance customer experiences across diverse retail formats. By analyzing consumer behavior and market trends, the team supports targeted marketing initiatives, optimizes inventory management, and improves overall operational efficiency, ultimately contributing to the company's growth both domestically and internationally.

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Central Retail

Org chart

Teams

Leadership Team

Marketing and Brand Management

E-commerce and Online Operations

Data and Analytics

Offices

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Central Retail

Org chart

Teams

Leadership Team

Marketing and Brand Management

E-commerce and Online Operations

Data and Analytics

Offices

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