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Yin May Lau possesses extensive experience in customer experience and marketing leadership across various industries. Currently serving as the Chief Customer Experience Officer at CelcomDigi, Yin May has previously held significant roles such as Group Chief Marketing and Customer Experience Officer at Malaysia Airlines, Director at Kumpulan Farmasi Vitacare Sdn. Bhd, VP of the Group CEO's Office and Sales & Marketing at Taylor's Education Group, and Country General Manager at Vocanic Malaysia, a GroupM Company. This diverse background reflects a strong commitment to enhancing customer engagement and driving organizational growth.