Beter Bed Holding (BBH) is the Netherlands-based holding company that operates in the European bedroom furnishings market. It offers mattresses, box springs, bed bases, bedroom furniture, bed textiles and other related items. Its activities include retail trade through over 1, 100 stores. The Company operates via the retail chains Beter Bed (active in the Netherlands and Belgium), Matratzen Concord (active in Germany, Switzerland, Austria, the Netherlands and Belgium), El Gigante del Colchon (active in Spain), and BeddenREUS and Slaapgenoten (both active in the Netherlands). Beter Bed is also active in the field of developing and wholesaling branded products in the bedroom furnishings sector in the Netherlands, Germany, Belgium, Spain, Austria, Switzerland and the United Kingdom via its subsidiary DBC International. The Company has approximately 20 wholly owned subsidiaries.

Retail

Beter Bed Holding

John Kruijssen

Bas Kok

Jasper Logtens

Gabrielle Reijnen

Pieter-Bas Stehmann

Lineke Bernhard

The Management Team at Beter Bed Holding (BBH) oversees the strategic and operational management of the company's diverse activities across Europe. This team coordinates key functions such as real estate, ICT, sustainability, human resources, customer experience, distribution, category management, sales, and learning & development. By integrating these core areas, the management team ensures the alignment of business strategies with corporate goals, drives innovation, and fosters sustainable growth throughout BBH's extensive retail and wholesale network.

Management Team

The Marketing and Communications team at Beter Bed Holding drives brand awareness and customer engagement across European markets. This team manages digital marketing strategies, performance marketing, brand image, public relations, and content creation. They leverage data analytics and CRM to optimize marketing operations and ensure cohesive branding efforts across all retail chains and subsidiaries.

Marketing and Communications

The Product and Project Management team at Beter Bed Holding is responsible for overseeing and coordinating the development and introduction of new bedroom furnishing products. This includes managing product lifecycle from ideation through to retail, ensuring innovations align with market trends and customer needs. The team also handles supply chain logistics, ensuring seamless integration of new products into Beter Bed's extensive retail network across multiple European countries.

Product and Project Management

The Leadership Team at Beter Bed Holding is responsible for setting the strategic direction and overseeing the overall operations of the company. Comprising key executives including the CEO and CFO, the team focuses on driving growth, enhancing operational efficiency, and ensuring financial stability across its diverse retail chains and subsidiaries in the European bedroom furnishings market. Their collaborative efforts aim to strengthen the brand presence and optimize performance across all business units.

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Beter Bed Holding

Org chart

Teams

Management Team

Marketing and Communications

Product and Project Management

Leadership Team

Offices

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Beter Bed Holding

Org chart

Teams

Management Team

Marketing and Communications

Product and Project Management

Leadership Team

Offices

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