Jose Cuervo is the number one tequila in the world and the largest tequila producer worldwide. Also, we’re the first largest distributor of spirits in Mexico, with a portfolio covering major categories.

Beer, Wine & Spirits

Jose Cuervo

Jose Cuervo's headquarters in Ciudad de México, Mexico

Juan Domingo Beckmann Legorreta

Javier Almazan Morales

Shane Hoyne

Peter Vogtlander

Jim Clerkin

Luis Fernando Felix

Mauricio Vergara Herrera

Adib Estefan

Rodrigo de la Maza Serrato

Alfredo López Rojas

Sergio Rodriguez Molleda

Cynthia Corro Origel

Carlos Javier Vara Alonso

Ronald Anderson

John Randolph Millian

Alexander Gijs Van Tienhoven

Ricardo Cervera Lomelí

Juan Francisco Beckmann Vidal

Karen Virginia Beckmann Legorreta

José Antonio Alonso Espinosa

Arsenio Farell Campa

Luis A. Nicolau Gutiérrez

Alberto Torrado Martínez

Antonio Silva Jáuregui

James Clerkin

Sergio Visintini Freschi

This department manages employee relations, recruitment, training, and organizational development.

Human Resources

The Marketing and Brand Management team at Jose Cuervo is responsible for developing and executing innovative marketing strategies that enhance brand visibility and drive sales for the company’s diverse portfolio of spirits. This team works collaboratively to manage brand positioning, oversee promotional activities, and ensure alignment with market trends, all while fostering a strong connection with consumers. Additionally, they focus on sustainability and corporate affairs to reinforce the brand's commitment to responsible practices and community engagement.

Marketing and Brand Management

This department oversees the strategic direction and governance of the organization, ensuring compliance and effective leadership.

Board Governance

This department oversees and coordinates all aspects of production to ensure efficient operations and high-quality output.

Production Management

This department oversees the development and execution of brand strategies to enhance product visibility and market presence.

Brand Management

This department focuses on managing and facilitating operations related to consumption centers to enhance customer engagement and experience.

Consumption Centers

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Jose Cuervo

Org chart

Board & advisors

Teams

Human Resources

Marketing and Brand Management

Board Governance

Production Management

Brand Management

Consumption Centers

Offices

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Jose Cuervo

Org chart

Board & advisors

Teams

Human Resources

Marketing and Brand Management

Board Governance

Production Management

Brand Management

Consumption Centers

Offices

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