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William Cummings, MBA, is an accomplished marketing professional with extensive experience in strategic marketing roles. Currently serving as the Director of Strategic Marketing Programs at AlphaSense since 2022, Cummings focuses on lead generation through innovative programs, partner marketing, and Account-Based Marketing (ABM) initiatives. Previously, as the Director of Growth Marketing at Fullscript in 2021, Cummings led the Marketing department in achieving aggressive KPI targets. Cummings also held the position of Digital Marketing Lead at MD Financial Management from 2017 to 2021, where the development of the overall digital marketing strategy was a key responsibility. Earlier roles include Digital Acquisition Manager at TD and Account Executive at Bank of America. Cummings holds an MBA in Marketing from the University of Liverpool and a Bachelor's Degree in Social Sciences from the University of Ottawa.