Matt Parry serves as the Managing Director & VP US at Advantage Group International since December 2023, focusing on enhancing B2B engagement and business performance. Previously, Parry was the Chief Operating Officer at Bold Strategies, Inc., where oversight of daily operations and multi-channel eCommerce growth was a priority. With extensive experience at Walmart from July 2014 to April 2022, Parry held various senior director roles, significantly enhancing customer experience and leading major health and wellness initiatives that drove substantial revenue growth. Parry's earlier career includes key marketing roles at OxfordSM and Procter & Gamble, where responsibilities spanned global marketing strategy, shopper marketing, and major event activations, contributing to significant business successes. Educational credentials include a Bachelor of Arts in History from Durham University and notable studies in Business Studies and Information Technology.
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