Sue Witte is an accomplished marketing and analytics professional with extensive experience in consumer and shopper insights, client strategy, and team leadership across several prestigious companies. Currently serving as the Director of US Client Strategy at Advantage Group International, Witte previously held senior roles at Perdue Farms, MetrixLab, Veeva Systems, Kantar Consulting, IRI, and The Nielsen Company, where Sue has successfully managed substantial portfolios, led cross-functional teams, and developed innovative research methodologies driving business growth and enhancing client satisfaction. Witte holds a Bachelor of Science in Economics and Marketing from Lehigh University College of Business.
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