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Michael J. Barry, MBA, PCM®, is an accomplished marketing executive with extensive experience in driving growth and enhancing brand visibility across various organizations. Currently serving as Vice President of Marketing at Addison Group since May 2022, Michael leads a marketing team to rebuild the marketing function and champion its role within the organization. Prior roles include Sr. Manager of Global Marketing at ManpowerGroup, where efforts resulted in significant increases in brand awareness and revenue through omni-channel campaigns and the implementation of sales enablement technologies. As Executive Director of Marketing & Communications at ASQ, Michael exceeded marketing revenue goals and expanded market reach through innovative digital strategies. Earlier in Michael's career, leadership roles at the American Dental Association involved directing international business strategies and marketing campaigns, further highlighting a proven track record in both B2B and B2C sectors. Michael holds an MBA in International Management and a B.A. in Economics with a concentration in Foreign Languages from The University of Dallas.