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Alicia LaMendola is a marketing technology leader recognized for expertise in MarTech strategy, platform integration, and data-driven marketing optimization. Currently serving as Vice President of Marketing Technology & Data Platforms, they lead the evolution of the MarTech stack at Citi, ensuring adoption across global teams while enhancing data-driven marketing initiatives. Previously, Alicia held roles such as Assistant Vice President for Global Marketing at Citi Commercial Bank, where they optimized campaign execution and strengthened marketing analytics. Alicia's career includes positions at companies like Lamark Media and Banana Republic, where they demonstrated strong project management and digital media expertise. They earned a Bachelor of Arts in Communications from Niagara University.