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Aditi Seth is an experienced Business Development Associate at Zycus since March 2017, focusing on generating business opportunities in the United Kingdom through lead generation and maintaining relationships with C-level executives and senior leadership. Aditi also manages key accounts by employing strategic selling and conducting thorough research and analysis across various verticals. Prior to this role, Aditi completed a marketing internship at Nielsen from February to May 2016. Aditi holds a Master of Business Administration in Marketing from IBS Hyderabad (2015-2017) and a Bachelor of Arts (Honours) in Economics from Delhi University.