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Rebecca Byers is a seasoned Director of Product Marketing with over 7 years of expertise in category creation, sales enablement, campaign strategy, and SaaS product launches. They have successfully worked with various industries, including analytics, healthcare, and AI-assisted product lines, focusing on building revenue-generating Go-To-Market frameworks. Previously, they held roles such as Head of Product Marketing at QA Ltd and Senior Product Marketing Manager at Cloud Academy and CentralReach. Rebecca has also taught English at Geneva College and served in communication and editorial capacities earlier in their career. They are currently leading product marketing initiatives at Zone & Co.