Niharika Patel is an accomplished marketing professional with extensive experience in brand management and category growth. Currently serving as Senior Director of Category Growth & Marketing at Zepto since November 2024, Niharika's previous roles include Brand Manager for Maggi Flavor World at Nestlé and Category Marketing Manager at Amazon, where the role progressed to Senior Category Marketing Manager. Prior experience also includes working as Assistant Brand Manager at Emami Ltd and Product Manager in Baby Care at Dabur India Limited. Niharika began a career in technology as a Project Engineer at Wipro, specializing as an Oracle database administrator. Educational qualifications include a Bachelor of Technology in Electrical and Electronics Engineering from the Institute of Technical Education and Research and an MBA in Marketing and Finance from the Xavier Institute of Management.