Anurag Gupta is an experienced analytics professional with a robust background in customer retention and acquisition strategies. Currently serving as the Loyalty and Analytics expert at Zepto since February 2022, Anurag has successfully implemented churn management initiatives, achieving significant increases in customer reactivation and retention. Prior experience includes a Senior Manager position at Dream11, where Anurag developed a demand forecasting model and user segmentation frameworks that drove revenue growth and optimized promotional strategies. Anurag also held roles as Analytics Manager and Associate Manager at Dream11, focusing on product enhancements and capital efficiency. Starting a career as a Trainee Decision Scientist at Mu Sigma Inc., Anurag contributed to a 30% sales increase for a key client through effective recommendation systems, while earlier internships provided foundational expertise in management information systems and cloud infrastructure. Anurag holds a Bachelor of Technology in Electrical, Electronics and Communications Engineering from the Indian Institute of Engineering Science and Technology (IIEST), Shibpur.
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