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Mohsen F.

Chief Executive Officer ( CEO )

Mohsen F. is a communications and branding professional who currently serves as Chief Executive Officer of Y&K Cairo (2023–Present). They bring over 20 years of experience across advertising, branding, and strategic communications, including leadership roles such as Chief Commercial Officer at Shedding Light (2021–2023) and Managing Director at Share a Smile (2017–2021). Their past roles span agencies including Ogilvy (Senior Account Manager 2011–2013; Account Director, in charge of the advertising discipline), VMLY&R (Account Manager 2008–2009; Account Executive), Leo Burnett (Communication Director 2016–2017), Birdie Communications (Account Manager 2009–2010), and Nakheel (Marketing Executive 2004–2006). They studied at the Arab Academy for Science, Technology and Maritime Transport from 2000 to 2004.

Location

Cairo, Egypt


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