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Patricia Tulcan is a digital marketer specializing in customer acquisition and retention through email marketing and automation. They possess experience in B2B marketing programs, project management, copywriting, social media management, and public relations. Patricia's recent role as a Senior Email Marketing & Automation Specialist at Yardi involves developing and managing digital marketing campaigns, including email automation and A/B testing. Previously, they served as a Senior Marketing Specialist at Steelcase, where they managed strategic program development and multi-channel communication campaigns across multiple languages. Patricia holds a Master's degree in Advertising from Universitatea „Babeș-Bolyai” din Cluj-Napoca and a Bachelor of Arts in Communication and Public Relations from Universitatea 'Politehnica' din Timisoara.