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Tsiftzis Zisis is a Lead SEO Executive with extensive experience in website creation, technical SEO, content strategy, and PPC management. Currently serving at XM, Zisis has previously held key roles at AskYourPhysio and «Ανάπτυξη και Λόγος», where they achieved significant increases in organic traffic and revenue. Zisis has a background in Search Engine Optimization that spans over a decade, including positions at TraumaCare and Hamed Farhadian. Zisis holds a Bachelor's degree in Automation Engineering Technology from ATEI Automatismou and a Master's degree in Wireless Communications from Brunel University.