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Paul Gyles is a commercially minded and creatively driven Chief Marketing Officer with extensive experience in transforming global fintech, investment, and technology brands. Currently serving as the Chief Marketing Officer at WSD, Paul is focused on innovating AI-driven SaaS solutions that enhance efficiency in structured products and OTC derivatives markets. Previously, they launched Tradu, a trading platform backed by Jefferies, and led brand and digital marketing transformations at M&G and IG Group, achieving significant growth and market leadership. Paul's leadership style emphasizes collaboration and focus on outcomes, and they have managed global teams of over 100 professionals while overseeing substantial marketing budgets. Paul is also pursuing a BSc in Economics and Computer Science at Newcastle University.