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Vandana Sahu is an experienced professional in the digital advertising domain, currently serving as Associate Director - Biddable at GroupM since November 2021, leading comprehensive biddable media strategies including AOP planning and managing platforms such as LinkedIn, META, Google, and Programmatic (DV360). Previously, Vandana was an Account Manager at Madison World from March 2016 to December 2021, overseeing paid media campaigns for major clients like Cipla Health and Raymonds, and served as a Planning Manager focusing on FMCG campaigns for brands like MARICO. Vandana's career also includes roles as a Digital Marketing Executive at Realty Redefined and an Online Marketing Manager at 90degreeworldwide. Vandana holds a Bachelor of Engineering in Information Technology from Padmabhushan Vasantdada Patil College of Engineering and has a diploma from Vivekanand Polytechnic.