Sashwata Dey is an accomplished professional with extensive experience in new business development, market expansion, and strategic partnerships across various sectors, including OTT and Adtech. Previously, Sashwata served as the Associate Director of SVOD-Strategic Alliances at ZEE5, where they focused on subscription acquisition and monetization strategies in India and SAARC countries. Currently, as the Senior Director of New Business Development at WPP Media, Sashwata drives market expansion and builds relationships with regional and national agencies for demand generation. Sashwata holds an MBA in Marketing and Finance from the Indian Institute of Planning and Management and a Bachelor's degree in Business Administration from Delhi University.
Location
Delhi, India
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