Ronen Benatar is an accomplished media executive with extensive experience in integrated media activation and investment management. Currently serving as the Head of Media Activation and Executive Director at WPP Media since June 2025, Ronen leads integrated media teams managing a $5B+ client portfolio and drives performance strategies across various channels including Digital Direct Partnerships, Programmatic, Linear TV, Social, and SEO. Previous roles include Portfolio Investment Lead at Wavemaker US, where responsibilities included overseeing digital investment for major clients like IKEA, as well as a digital trader and partnerships manager at Universal McCann Sydney. Ronen began the career in sales and managerial roles at Just Gifts and Talron Gifts before transitioning into the media sector. A graduate of Griffith University, Ronen holds a double degree in International Business (Marketing) and Property Development.
Location
New York, United States
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