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Oktay Arifkhan is a Group Director at WPP Media, specializing in business analytics and AI for strategic insights. They lead initiatives that enhance media spend optimization and support innovative measurement solutions. Oktay's extensive background includes roles at notable companies such as Paramount International and MTV Networks, where they developed advanced metrics and synergies across platforms. Currently, they also serve as a Big Data Advisory Board Member at Rutgers University and hold certifications in customer analytics from The Wharton School.