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Mohamed A. is currently the Director of Paid Search Marketing at WPP Media, leveraging over a decade of experience in performance marketing. Previously, they held positions as Director of Media Activation at Essence and Senior Professional Performance Marketing at Just Eat Takeaway.com. As a co-founder of Vackart and a Performance Marketing Manager at Biodiet Bcn, Mohamed developed strategies that bridged consumer psychology with marketing performance. Mohamed is also pursuing multiple degrees, including Bachelor's degrees at Universitat de Barcelona and Universitat Oberta de Catalunya, as well as a Master of Business Administration and a Master's Degree at UNIR and Universidad Isabel I, respectively.