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Mariano Cavalieri is a seasoned Paid Media Manager Senior at GroupM since May 2021, where leadership of the Paid Social team for Burger King focuses on establishing effective processes to achieve campaign objectives and set KPIs. Prior experience includes serving as a Search & SMO Paid Media Executive at Wavemaker, managing campaigns for national and international clients like Henkel and Douglas, and as a Paid Media Campaign Manager at Adglow, overseeing campaigns across major platforms such as Facebook and Amazon. Early roles include a Media Assistant position at Carat, handling media buying and planning for Beiersdorf Argentina, and a similar role at Zenith, working on advertising campaigns for Garbarino. Mariano holds a Business Expert degree from thePowerMBA and a Licenciatura en Publicidad from UADE.