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Kengyong Tan is a seasoned digital media professional with over 13 years of experience in B2B and B2C digital marketing, currently serving as a Senior Media Planning Director at Media Futures Group and WPP Media. Kengyong has developed a strong expertise in performance marketing and media planning, having held significant roles at agencies such as MOI Global and dentsu international. They possess a deep understanding of the interplay between media and technology, allowing them to create complex digital frameworks that enhance brand strategies. Outside of their professional pursuits, Kengyong is an avid endurance athlete who completed their first marathon in 2022 and is preparing for an ultra marathon.