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Carolina Oliveira

Head of Loyalty Strategy & Brand Partnerships

Carolina Oliveira is a Customer Loyalty and Strategy Leader currently managing the Loyalty area at Worten, where they drive business growth through data-driven initiatives and strategic partnerships. They have a diverse background, having led financial and strategic advisory projects at Rio Novo Consultores and PwC in both Portugal and Brazil. Carolina's academic journey includes an Executive Leadership Programme at Nova SBE and an Erasmus Programme in Management. Additionally, they have experience in business development and project management, focusing on customer engagement and innovation across various sectors.

Location

Lisbon, Portugal


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