Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops.

With SmartEtailing, a bike shop’s website is transformed from a passive advertisement to an interactive, content-rich marketing vehicle that informs and sells to customers. SmartEtailing is committed to the success of local specialty bicycle retailers by providing tools that help them effectively compete in an evolving retail environment.

E-Commerce

Retail

Software Engineering

Workstand

Workstand's headquarters in Broomfield, CO, United States

David Wert

Dave Beck

Matt Viara

Stephen Colby

Jeff Stutsman

The Software Development Team at Workstand is responsible for designing, building, and maintaining the SmartEtailing platform. They work collaboratively to develop and enhance the software that transforms bike shop websites into interactive, content-rich marketing tools. This team ensures the platform is robust, user-friendly, and capable of helping local bike shops compete effectively in the evolving retail environment.

Software Development Team

The Marketing Team at Workstand develops and executes comprehensive marketing strategies to boost the visibility and competitiveness of local bike shops using our SmartEtailing platform. This includes creating engaging content, managing brand relationships, optimizing search marketing, and crafting targeted communications to attract and retain customers for our retailer partners.

Marketing Team

The Project Management and Operations team at Workstand is responsible for overseeing the planning, execution, and delivery of various projects to ensure seamless operations and continuous improvement. This team collaborates internally to align product development with operational efficiency, manages the product catalog, optimizes processes, and ensures that all initiatives meet the strategic goals to support the success of local bicycle retailers.

Project Management and Operations

The Client Success Team at Workstand ensures local bike shops maximize the value of their SmartEtailing platforms. They provide proactive support, tailored recommendations, and strategic insights to help clients optimize their ecommerce presence, effectively compete in the evolving retail landscape, and drive customer engagement and sales.

Client Success Team

The Customer Account Management team at Workstand is dedicated to supporting and growing relationships with local bike shops that use our SmartEtailing platform. This team ensures customer success by offering personalized assistance, strategic guidance, and technical support to maximize the impact of their ecommerce and marketing efforts. Their efforts help specialty bicycle retailers effectively compete and thrive in the evolving retail landscape.

Customer Account Management

The Business Development and Analysis team at Workstand focuses on identifying growth opportunities, forming strategic partnerships, and analyzing market trends to drive the success of local bike shops. They work collaboratively to develop and implement business strategies, analyze data to inform decision-making, and support the continuous improvement of Workstand's services. Through their efforts, the team helps enhance the competitive edge of specialty bicycle retailers in the evolving retail landscape.

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Workstand

Org chart

Teams

Software Development Team

Marketing Team

Project Management and Operations

Client Success Team

Customer Account Management

Business Development and Analysis

Offices

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Workstand

Org chart

Teams

Software Development Team

Marketing Team

Project Management and Operations

Client Success Team

Customer Account Management

Business Development and Analysis

Offices

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