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Alex Houle is a Global Brand Manager in Travel Retail at William Grant & Sons, a role they took on in 2025. Previously, Alex served as a Senior Brand Manager at KP Snacks, where they led innovative branding and marketing strategies for the popchips brand, managing a significant marketing budget. With prior experience at CORE FOODS and The Hain Celestial Group, Alex has a strong background in brand development, product launches, and cross-functional collaboration. They earned a Bachelor's Degree in English Language and Literature and Communications Studies from McGill University, complemented by a study abroad program at the University of Bristol. Having lived in Canada, the United States, and the United Kingdom, Alex brings a global perspective to their marketing endeavors.